GameStop Stock Rises Amid Switch 2 Preorders: What's Going On?

GameStop Corp (NYSE:GME) may be seeing a small bump in share price and investor confidence Thursday morning as anticipation builds around the Nintendo Switch 2, for which it is the last major retailer to open pre-orders.

While Walmart, Target and Best Buy sold out quickly, GameStop is set to launch both online and in-store pre-orders on Thursday at 11am ET—positioning itself as the next key access point for gamers eager to secure the new console.

What Else: The surge in demand reflects Nintendo's ongoing dominance in the handheld console space, with the Switch 2 offering hardware upgrades like 4K output via its dock, GameShare multiplayer capabilities and a premium Mario Kart bundle.

GameStop is also capitalizing on this momentum by offering up to $175 in trade-in credit for older Switch models, incentivizing customers to upgrade in-store.

With all GameStop locations set to open at midnight on June 5 for launch day pickups, the company is leaning into the excitement to drive both foot traffic and revenue.

As other retailers run dry on inventory, GameStop's preorder timing and trade-in offers could translate into a near-term sales spike—and potential upside for its stock.

Read Also: Nintendo Switch 2: Price, Release Date, Specs & New Games Revealed

How To Buy GME Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in GameStop’s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, GME has a 52-week high of $64.83 and a 52-week low of $10.48.

GME Price Action: At the time of publication, GameStop shares are trading 1.18% higher at $27.45, according to data from Benzinga Pro.